Facebook Live Setup Guide

How to connect ScoreCam to Facebook Live — getting a persistent stream key, streaming to a Page, and sharing your broadcast.

Overview

Facebook Live works differently from Twitch. Each broadcast has its own link that is generated when you create the live video in Facebook's Live Producer. The same Persistent Stream Key can be reused across broadcasts, but you create a new broadcast event each time and share that event's specific link with your audience.

The key steps are: get your Persistent Stream Key once from Facebook Live Producer, paste it into ScoreCam, then create a new broadcast event in Facebook before each game to get the shareable viewer link.

Getting Your Stream Key

1

Open Live Producer

Go to facebook.com/live/producer in a browser (sign in first). Alternatively, tap What's on your mind? on facebook.com → Live Video.

2

Create a Live Video

Click Create live video, then select Streaming software (or Use stream key) from the connection options.

3

Copy the Stream Key

The Server URL (rtmps://live-api-s.facebook.com:443/rtmp/) and Stream Key are shown. Copy the stream key and paste it into ScoreCam. The server URL is already pre-filled in ScoreCam.

4

Enable Persistent Stream Key

On the same screen, look for a Persistent stream key toggle or checkbox and turn it on. This ensures the same key works for all future streams — without it, Facebook generates a new key after each stream ends.

Things to Know

  • The server URL is pre-filled in ScoreCam — you only need to paste the stream key.
  • Enable Persistent Stream Key — without it, Facebook generates a new key after each stream ends and you will need to return here to get a fresh one every time.
  • The broadcast defaults to Public. To test privately, change the audience to Only me on the Producer page before going live.
  • To stream to a Facebook Page instead of your personal profile, switch to that Page using the account switcher (top-right avatar) before opening the Producer.
  • Your account must be in good standing — recent community violations can temporarily block live streaming access.

Finding and Sharing Your Live Link

Unlike Twitch, Facebook does not give you a single permanent viewer URL. Each broadcast creates its own link. Here is how to find and share it:

  • When you create the live video in Facebook Producer, there is a Preview link or Share option on the broadcast page — copy this URL and share it with your audience before you go live.
  • Once live, the broadcast appears as a post on your profile or Page — share that post directly using the share button on the post.
  • For Facebook Pages: your Page's timeline URL (facebook.com/YourPageName) will show the live video at the top while you are active — viewers who visit your Page will see the stream automatically.
Share the link before the game so viewers can open Facebook and have it ready when you go live. Because Facebook requires creating a new broadcast event each time, the sharing step is more manual than on Twitch or YouTube.

Page vs. Personal Profile

You can stream to either a personal Facebook profile or a Facebook Page. There are important differences:

Personal Profile

Streams default to your friends list audience. The broadcast appears on your personal timeline. Good for sharing with friends and family, but less appropriate for a team or organization with a broader audience. Privacy controls apply based on your Facebook friend settings.

Facebook Page

Pages are public-facing and searchable. Broadcasts from a Page can be seen by anyone (if set to Public), making them more suitable for a team, school, or organization. Follower notifications are sent when you go live from a Page.

To stream to a Page: use the account switcher in the top-right corner of Facebook's website or Live Producer to switch to your Page before creating the live video. Your stream key may differ between your profile and your Page — make sure you copy the key from the correct context.

For teams and organizations, streaming from a Facebook Page is strongly recommended. It gives you a public searchable presence, follower notifications, and a dedicated URL that fans can bookmark.